Sweet Recipe is a delightful new range from Korean beauty brand Etude House. The packaging is designed to look like mouthwatering desserts, with the campaign fronted by K-pop stars Sulli and Krystal of the group f(x), alongside the members of the boy band SHINee.

The lovely designs and soft, pastel shades, especially that of the Baby Choux makeup base pot, brings to mind another food-themed make-up collection, i.e the 2012 limited edition Jill Stuart Patisserie make-up collection.

Etude House Sweet Recipe make-up range include jelly lipsticks, candy stick lip gloss  ice-cream nail colors, chocolate bar shaped eye shadow and highlighter, multi-color cotton candy style cotton balls, chocolate chip cookie compact, liner in heart shaped choco pots and sliced cake makeup puffs.

Jill Stuart Patisserie 2012 is a limited edition collection of prettily packaged makeup for the lips, eyes, cheeks and nails. The packaging, colors and product names are inspired by pastry shops. “Only girls know the joy of trying to choose something… Enjoy makeup in the same way you enjoy a delicious selection of treats!”

Nail Lacquer N in 5 colors — Condensed Milk (shown below), Marron Cappuccino, Maple Chai, Strawberry Macchiato, Fruity Cocoa; Blush Mix in 2 palettes — Fig Tart, Berry Tiramisu (shown); Sugar Glitter Eyes in 5 colors – Caramelized Sugar, Vanilla Sugar, Rose Sugar, Honey Sugar, Framboise Sugar (swatches, from left to right).

I got the Custard Lip pot (so pretty!) in Orange Custard (center color, below). It has a gentle, sweet smell (not really custardy) and comes in a “semi-matte finish”. I was hoping that the color would look as pigmented and matte as the model in the picture but it turned somewhat sheer and lip-balm-ish in texture. Upon layering it looks a bit too neon bright against my tanned skin, but as a base for slightly darker lipsticks, it works great.

Custard Lip pots are available in Orange Custard , Cherry Custard , Almond Custard, Chocolate Custard and Apple Custard.