At a glance, it looks like a squeeze-to-use pouch pack containing energy drinks or ready prepared meals like those you’d find in supermarket. Using a similar concept, Vapur have turn the familiar vessel into a practical and useful product — a water container called the Anti-Bottle. Flexible and much more convenient than conventional water bottles, you can save lots of space when the bottle is empty by simply flattening and then folding the pack or by rolling it flat like what you would a toothpaste tube.

Vapur flexible bottles ship flat so they take nearly 90% less space and use less fuel to transport than rigid water bottles and the company have pledged to support water related environmental causes through participation in 1% for the Planet.

These Kusha tote bags look like crumpled pieces of colorful paper.

“Kanazu Sen-i’s environmentally friendly bags are made using mostly plant- origin materials, which are 100%, biodegradable and do not produce hazardous gases when burned… The fibers are pleated or scrunched to give elasticity, allowing the bags to be folded for easy storage.”

In green, grey or orange at Cooper Hewitt.

You have no idea how at home this flamenco-inspired Crate and Barrel felt pillow in chartreuse would be in my bedroom. However I am on a mission to not buy anything I don’t really need this year (so far, so good)! But if you are so tempted to buy something today though, why not have a look at the cute reusable sandwich bags here.