An umbrella with an in-built stand. Now why didn’t anyone think of that earlier? From 100%.

Silly or clever? The Conference Bike is a tricycle built for 7 riders. You sit in a circle facing each other with one person on the steering wheel. I don’t know about conducting meetings on this thing but it sure is a head-turner and looks like loads of fun.

Oh, and this is not an April’s Fool joke, this thing really exists – see conferencebike.com

Amul Butter Hits, Utterly, butterly clever campaigns.