Luscious and inviting, dark and mysterious. You never know what you’re gonna get but I will make you smile, if only for awhile. ;)

My, things have gone all red, sweet and heart-shaped here!

Personalized heart-shaped chocolate from Williams-Sonoma, a perfect gift for someone who’s stolen your heart this Valentine’s.

Just finished the last Meiji chocolate bar bought during my Tokyo Trip. When I saw these going for cheap at Donki stores all over Tokyo, I got myself a couple (okay make that a lot) of bars. I may lust constantly for designer chocolate but I’ll take a cheap and good bar o’ choc any day!

The last time I checked, the supermarket near my apartment was still stocking bars bearing the old wordmark with serif typeface, framed by fancy flourishes (see here) but apparently they’ve come up with a new look.

The design looked kinda weird to me at first – the typeface is almost too friendly and cute for my liking. After the nth bar, however, I got used to seeing the new look Meiji, and honestly, I can’t recall how the old one looked like without referring to a picture (short-term memory induced by too much chocolate?).

The old packaging stood out from the rest of the pack (heh) because of its old school feel but I think the new one does the job equally well. The minimalistic design still stands out from the sea of other candy bars bearing loud colors and busy designs. Do you like the new look?