etude house sweet recipe makeup lovely pastel colors

Sweet Recipe is a delightful new range from Korean beauty brand Etude House. The packaging is designed to look like mouthwatering desserts, with the campaign fronted by K-pop stars Sulli and Krystal of the group f(x), alongside the members of the boy band SHINee.

etude house sweet recipe lovely packaging makeup baby choux base pastel

The lovely designs and soft, pastel shades, especially that of the Baby Choux makeup base pot, brings to mind another food-themed make-up collection, i.e the 2012 limited edition Jill Stuart Patisserie make-up collection.

etude house make up sweet recipe chocolate eyes highlighter

Etude House Sweet Recipe make-up range include jelly lipsticks, candy stick lip gloss  ice-cream nail colors, chocolate bar shaped eye shadow and highlighter, multi-color cotton candy style cotton balls, chocolate chip cookie compact, liner in heart shaped choco pots and sliced cake makeup puffs.

etude house sweet recipe lovely packaging makeup chocolate cotton candy cake

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