You know World Cup season is here when luxury goods brands start rounding up soccer players as their brand ambassadors. Here’s football legends Pelé, Maradona and Zinedine Zidane, enjoying a nice game of foosball in a campaign shoot for Louis Vuitton, photographed by Annie Leibovitz.

Zizou got ‘em marked — Louis Vuitton monogram canvas luggage bags personalized with the painted letters “Z.Z”.

Leibovitz also recently shot some of the brightest names in football for the cover and spread of Vanity Fair June edition with a special feature on the World Cup. Yup, the one with the boys dressed in nothing but their underwear. Why? I have no idea. Oh wait, the underpants are emblazoned with the colors and crests of the flags of their countries so I’m guessing it’s showing national pride in its rawest, naked form. Or something like that. ;)

From left to right: Sulley Muntari (Ghana), Landon Donovan (U.S.A.), Kaká (Brazil), Samuel Eto’o (Cameroon), and Pato (Brazil).

Didier Drogba (Ivory Coast) and Cristiano Ronaldo (Portugal) on the Vanity Fair June 2010 cover. *blush*

My predictions? The England jersey will be a winner.