Saw the huge posters of Jimmy Choo for H&M in when I was Shibuya, Japan. Didn’t have time to check it out then. Here’s what’s in store this Autumn:

Sexy color patent high heel shoes. Love the electric blue color. Disco!
Jimmy Choo for H&M - color patent high heel shoes

S&M/biker/rock chic strap leather heels with studs…
Jimmy Choo for H&M -  black high heel leather strap shoes with studs

…and animal prints galore – like these zebra print heels and the weirdly beautiful snake skin-like boots studded with crystals.

Jimmy Choo for H & M - animal print shoes - zebra, leopard, cheetah and snakeskin heels and flats

Prices for shoes start from a very affordable US$59.95 for a pair of flat pumps and go up to US$299 for a pair of stretch leather over the knee boots. But what I’ve really fallen for are these two leather bags with zipper detailing:
Haute couture shoe and fashion designer Jimmy Choo for H & M - leather bags

Sidenote: This is the second post in a row with the title format *couture designer for mass market brand* (see Stella McCartney for Gap Kids and babyGap). Which fashion designer would you like to see designing for your favourite label?

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Do you think that is a good brand extension for such a luxury goods brand? the shoes look hot but the price point may dilute the brand.

sarah  at 5:53 pm on December 1, 2009
I suppose it's a boon for people with limited budget who do not want to compromise on style. In my opinion, there's no harm to the brand if done as a one off special project but if it comes to a point where people say "Isaac Mizrahi? You mean the designer for Target?" then, there will be bit of a problem there.

lovelyroom  at 3:17 am on December 2, 2009

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